The Macy's Thanksgiving Day Parade is an annual parade presented by Macy's department store in New York City in one form or another since 1924. Due to the popularity increased by way of the 1947 movie Miracle on 42nd Street with footage from the 1946 parade, the telecast of the parade has become a part of the American tradition of Thanksgiving as turkey, football games and pumpkin pie
The first official telecast of the parade was locally inside New York City in 1939. After a suspension in 1940–1944, mostly due to the Second World War, local broadcasts returned in 1945 as the parade returned from a three-year war-influinced break due to the need for helium and rubber being stockpiled for the war effort. The parade began its network television appearances on CBS in 1948, while NBC has been the official broadcaster of the event since 1955. At first, the telecasts were only an hour long. Starting in 1960, the program was telecast in color for the first time, and in 1961, the telecast expanded to two hours, then reduced to 90 minutes in 1962–1964, and then went back to two hours in 1965, and by 1969, all three hours of it were being televised, with its' first HD telecast in 2006.
On Februrary 3, 2008, a Coca-Cola CGI ad aired in the USA during the Fox broadcast of Super Bowl XLII. The commercial's plot consisted of an Underdog inflatable and a fictional Stewie Griffin balloon chasing a Coke bottle-shaped balloon through New York City. The spot ended with a Charlie Brown balloon holding the Coke balloon. The advertisement won a Silver Lion Award at the annual Lions International Advertising Festival in Cannes, France that year, and the clip of the commercial with the Griffin balloon was featured in a Macy's commercial to celebrate the 150th Anniversary of the store's founding in October of that year .
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